Stala's internationalization took a giant leap as a result of the acquisition on 23 September 2020. Stala's new owner, Kovinoplastika Lož Group, operates in 7 countries through its own sales offices, and ALVEUS sinks are sold in more than 50 countries. This network enables spreading STALA brand to a wider market area in addition to the current more than 10 export countries.
Slovenian metal processing company, Kovinoplastika Lož Group, has acquired 100% of Stala Oy's share capital with an agreement signed on 23 September 2020. The transaction has no effect on Stalatube Oy's ownership as the companies have been completely separate since 2004.
With the acquisition, Kovinoplastika strengthens its strategic goal to be among the three largest kitchen countertops and sinks manufacturers in Europe. Needless to say that Stala's acquisition supports this goal thanks to its high-quality products and excellent domestic market position.
”Kovinoplastika greatly appreciates the long-term work done at Stala, the excellent skills of the company's staff and the modern factory in Lahti”, says Borut Flander, Kovinoplastika Lož CEO. These cornerstones of Stala's success are still considered as the key, Flander continues. In recent years, Kovinoplastika has implemented its growth strategy, especially in kitchen sinks with the ALVEUS product range. The company's revenue growth is based on product development and the ALVEUS brand.
According to Borut Flander, Kovinoplastika is aware of the importance of design and on this basis it aims to build sustainable growth in the future as well: the ALVEUS and STALA brands have complementary collections that enable sales in different markets. With the acquisition, the expertise of both companies in their respective areas of expertise will be further emphasized, enabling a successful and growing business based on innovative product development, quality products and excellent customer service.
Stala Oy has been owned by Rajamäki family since 1972. The daughter of the company's founder and Chairman of the Board of Stala Oy, Tuija Rajamäki, sees a new kind of continuity in the company founded by her father and says: “In order for the story of this great company to continue, we have found a new industrial owner, Kovinoplastika Lož Group. The Alveus brand, together with the Stala brand, brings new opportunities to the market and forms an even stronger and more interesting player to the market. We will hand over the company with confidence to the new owners as Pasi Kallio continues as CEO”. Customers appreciate STALA brand and the Finnish design of the products. We see this acquisition as a significant strategic action and will ensure that STALA brand and Stala Oy as its own company will continue to succeed with the new owner, says Borut Flander.
Kovinoplastika Lož (www.kovinoplastika.si) is a slovenian company which has a long history in metal processing. The company has been founded in 1954 and it employs about 700 people in seven European countries. The company's operations are divided into three categories: window and door mechanisms (Fittings), design and manufacture of industrial molds (Toolshop) and manufacture of kitchen sinks, cookware and similar utensils (Inox). In 2019, Kovinoplastika's net sales exceeded 60 million euros and EBITDA was approximately 6 million euros. Kovinoplastika is a company totally owned by the KJK Fund II private equity fund, the fund's investments are managed by KJK Capital Oy in Helsinki.
The company is headquartered in Lož, Slovenia, where the company's production facility is also located. Kitchen sinks are sold under the ALVEUS brand. The company has offices in seven European countries and its products are currently sold in more than 50 different countries.
Stala Oy (www.stala.fi) is an SME from Lahti, founded in 1972 by Reino Rajamäki, the father of the current Chairman of the Board, Tuija Rajamäki. The company employs 44 people and net sales in 2019 were 10,7 million euros. The most important product groups are sinks and countertops for home kitchens, waste sorting producs and mailboxes. Stala's excellent NPS, Net Promoter Score, 73, combined with almost 98% delivery reliability, create an excellent foundation for future success.
Pasi Kallio
Phone: +358 44 750 8444
Email: pasi.kallio@stala.com